We’re Not Talking About Encanto’s Bruno Sets Billboard Chart Record For Disney

Everyone is talking about Bruno now, it seems. Disney has struck gold with the soundtrack to its latest animated hit Encanto, earning a spot atop the Billboard Top 200 chart for albums. While many of the film’s tracks have made waves thanks to viral social media trends (especially TikTok), “We Don’t Talk About Bruno” has carved out a place for itself in music history, as it s is now the highest-charting Disney song in twenty years. six years. Originally linked with FrozenThe once-ubiquitous hit “Let it Go” peaked at No. 5 on the charts, the song eventually soared to No. 4, beating its cold counterpart.

“We Don’t Talk About Bruno” is now linked to two Disney revival songs – Elton John“Can You Feel the Love Tonight” from The Lion King, and vanessa williams“The Colors of the Wind” Pocahontas – both of which reached No. 4 on the Hot 100. Outside of “Let it Go,” the Lin-Manuel Miranda-the composed track is the only other song to reach the top five outside of Disney’s mid-’90s revival, a monumental feat considering it was an era defined by iconic tracks from massive artists. For comparison, “We Don’t Talk About Bruno” is surpassed only by Peabo Bryson and Regina Bellethe hit cover of “A Whole New World” by Aladdin, which reached number one in 1993.

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According to Billboard stats, “We Don’t Talk About Bruno” is still on the rise as well. Its twenty-nine million streams over the past week marked a fifteen percent increase in streams, and it still holds its own at the top of the streaming songs chart. The song also made a breakthrough in the digital sales charts, rising from sixth place to third. “Bruno” supplanted the pop megastar Ed Sheeranthe last hit from “Shvers” to take fourth place on the Hot 100, and now has only Adele, Kid LAROI, and glass animals standing between her and the first place.


encanto movie picture
Picture via Disney

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The X-factor for “Bruno” was definitely TikTok, which saw users making the song their own in a myriad of different ways. Miranda put her Broadway talents to work, crafting the song as a giant, climactic, Broadway-style musical piece with Latin American influences and parts of the song for each member of the Madrigal family. The song’s wide variety creates many entry points, from Pepa and Félix (Carolina Gaitan and Mauro Castillo) telling about their wedding day to Dolores and Camilo (Adassa and Rhenzy Feliz) adding to the mystique of the titular Bruno, which platform users have made their own. Of course it also helps Encanto was a box office success, earning $93.1 million domestically and $222.6 million worldwide.


“We don’t talk about Bruno” is not even the only one Encanto songs ranking right now. “Surface Pressure” is also making waves at number fourteen and has also found a lot of love on social media. With so many massive tracks, it’s fair to say that fans are going to be battling for the best song from the absolutely packed soundtrack for quite some time.

Encanto is streaming now on Disney+.


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‘Encanto’ becomes first soundtrack album to top Billboard 200 in two years

Does that mean we can talk about Bruno now?

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