Redneck Renaissance: A Month of Fridays this Holiday Season | Our columnists


The old saying goes, “I haven’t seen you for a month on Sundays,” which implies that you haven’t seen someone for a very long time.

We were immersed in a new, recurring version of a seemingly endless chain of days with the imposed one-month Black Friday sales strategy. Leave it to American companies to re-engage in their commercial efforts to supersaturate the public with a month of Sundays – or, in this case, a month of painted black Fridays.

On average, buyers will spend around $ 762 on friends and family, according to a separate report from NerdWallet. But this year, a Gallup poll released on Tuesday expects Americans to spend an average of $ 886 during the holiday season.

Unfortunately, a third of these donors are still repaying the debt accumulated last year.

Black Friday painted its credit accounts red.

The term “Black Friday” was first coined in the late 1860s to describe the financial crisis in response to the crash in the US gold market.

The earliest known example of “Black Friday” referring to the day after Thanksgiving comes from an article in the November 1951 issue of Factory Management and Maintenance in which he talks about factory management noticing that much of their labor would phone sick on Friday morning. after Thanksgiving to afford a four-day weekend.

Our commercial version of “Black Friday” began in Philadelphia in the early 1950s to describe the hordes of shoppers and tourists who flooded the streets before the Army-Navy football game held every year on the Saturday after Thanksgiving.

Just a few years ago, Black Friday sales didn’t start until the morning after Thanksgiving, then they were postponed to midnight after Thanksgiving, and then to the start of Thanksgiving night. Last year, the novel coronavirus pandemic hit fans, exploding Black Friday into a one-month affair in 2020, mostly occurring online to prevent shoppers from entering stores.

This year I started getting Black Friday sales notices on November 1st and realized the chore was imposed on us. The month of Fridays – black or red, depending on how much you buy and charge – is with us to stay.

I took advantage of the day after Thanksgiving sales in the past when it was a one-day affair. My question now is, “Are the new Black Friday deals for early November the real deal?” Or can these sales be lumped into the category of special sales that we now see all year round like Presidents Day, Memorial Day, Labor Day, etc. “

In the past, Black Friday sales were often highlighted by “doorbusters,” which had few items on sale, but were sold at low prices to draw people into the store at prices so low that the retailer basically gave things. Unfortunately for the retail stores carrying the Doorbuster offerings, the public began to take the term “doorbuster” literally, breaking down doors as they burst in while trampling on barricades, piles of merchandise and stalls. other shoppers and fighting tooth and nail for the few low-priced items on offer. You no longer had to go to Pamplona, ​​Spain to participate in the “Running of the Bulls”. Just show up at your local electronic box store the morning after Thanksgiving and voila, you could be teleported into your own bull rush.

“It’s the season to be happy,” I guess.

It is now “Black Friday morning as I write this column and there are reports that there are lines of people outside convenience stores, but the lines are not huge and the lines are not huge. buyers were ordered. Experts noted that the price of items “on sale” this year is on average 32% off, but goods are, on average, 17% more expensive than last year due to labor shortages. work and supply chain. I checked the Amazon price for a laptop with comparable specs that I thought I would buy last Memorial Day on sale, and the price was about the same.

It looks like the civilian in civilization is back this year with the normalcy of being able to shop indoors at any store you choose. Additionally, retailers have rethought the idea of ​​’door-to-door deals’ instead of shoppers in the past taking the term at face value. I suspect vacation shoppers were just happy and eager to be able to shop in store for the practical experience that was lacking in 2020.

David Kittredge is a regular Lifestyles contributor to the Eagle Times. You can send him comments through the editor at [email protected]


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