Critical Role’s third Dungeons & Dragons campaign in Cinemark cinemas
The cast of “Critical Role”.
Dungeons & Dragons is coming to theaters.
On Thursday, the team behind Critical Role, a popular role-playing group turned media company, announced the launch of its third D&D campaign on October 21, and its first episode will air simultaneously in select Cinemark theaters in 20 cities.
Tickets for Critical Role’s third campaign, which cost $ 25 in the Los Angeles area, largely sold out within an hour of Thursday’s announcement. Cinemark said it is actively adding more screens to meet the interest.
Movie chains looked for new opportunities to bring people back to theaters after the pandemic locations closed in early 2020 and have driven many viewers away since. While ticket sales have improved in recent months thanks to theatrical-only releases like Disney’s “Shang-Chi and the Legend of the Ten Rings”, moviegoers have yet to pick up the same pace as in 2019.
Theaters have previously featured simultaneous broadcasts of plays and concerts on the big screen, but in the wake of the pandemic those offerings have increased. In recent weeks AMC, the world’s largest movie theater chain, has started showing National Football League games in select locations.
“It’s another original content approach for movie chains looking to host unique events,” said Shawn Robbins, chief analyst at Boxoffice.com. “It’s a great way to expand their customer base and possibly improve their existing audience.”
“I would expect to see more and more alternative content experiences like this by exhibitors as the industry adapts and evolves in a world where movie theaters can serve multiple common functions.” , did he declare.
Critical Role’s programming has built a loyal following since its launch in 2015. In six years, it has grown from a single show under the Geek & Sundry banner to its own media company, with its own list of content.
The company is best known for its long-running Dungeons & Dragons campaigns, which span hundreds of episodes. The group’s third campaign will feature Matthew Mercer as Dungeon Master and voice actors Ashley Johnson, Marisha Ray, Taliesin Jaffe, Travis Willingham, Sam Riegel, Laura Bailey and Liam O’Brien as the main cast.
“We are thrilled to partner with Critical Role to make Opening Night a memorable experience for fans as they celebrate the start of a new campaign together as Cinemark continues to expand its offerings for all aspects of the community. players, ”said Justin McDaniel, senior vice president of Cinemark. of the overall content strategy.
Each cast member creates their own character for the campaign and works in tandem to defeat enemies, solve puzzles, and complete each task set by the dungeon master. Their weekly matches, which are all part of the same long-running campaign, often last between three and five hours.
The first campaign ran for 115 episodes and the second campaign, which launched in 2018, ended in June after 141 episodes.
The third campaign will take place in Marquet, a continent of Exandria, a world created by Mercer. The story will unfold chronologically after the events of Critical Role’s “Exandria Unlimited” series and after the group’s second campaign.